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Old leads are rarely dead leads, they are usually just unworked. An outbound reactivation campaign puts your AI voice agent on the phone with a cold list, re-opens the conversation, qualifies who is still interested, and books the warm ones straight into a callback or meeting. This recipe shows you how to reactivate old leads with AI end to end, from a list you already own to results you can read in analytics.
Outbound campaigns require the Outbound Campaigns add-on: $49/month ($490/year) on the Professional plan. It is bundled at no extra cost on the Real Estate and Enterprise plans. See add-ons or pricing to enable it.

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Before you start

An AI outbound calling campaign needs four things in place. Run this pre-flight check before you hit start:
Reactivation works best on people who already know you: past enquiries, lapsed customers, event sign-ups, or quotes that went quiet. Make sure you have a prior relationship and consent to call, and keep your calling windows inside local quiet-hours rules.

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How a reactivation campaign flows

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Build the campaign

1

Pick or build the agent and set its objective

Choose an existing agent or spin up a new one in Studio by chatting with Alex, the in-app assistant. Give the agent one clear objective (its North Star) so every call stays on track. For reactivation, that objective is usually: re-open the conversation warmly, confirm the person still has the need, and book a callback or meeting for anyone who is interested.
Switch on the tools the agent needs under Tools, for example Schedule callback, Create booking, Create lead, and Send SMS. See agent tools for the full list.
2

Import your contact list

Upload your cold list from a CSV in Contacts, map the columns (name, phone, and any fields you want the agent to reference), and segment it. Segmenting lets you target one audience per campaign (for example “2024 quotes, no reply”) so your messaging and results stay clean.
3

Set calling hours and timezone

Define the calling window and the timezone the campaign should respect, so calls land at a sensible local time for each contact and never outside your allowed hours. The campaign only dials inside this window and picks up again in the next one for anyone it did not reach.
4

Attach a phone number

Attach a phone number for the campaign to call from (numbers start from $2/month). A local-presence number in your contacts’ region tends to lift answer rates. Concurrency, how many calls run at once, is set by your call slots, so a larger list clears faster with more slots.
5

Start the campaign

With the pre-flight checks green, start the campaign. The agent begins dialing through your list inside the calling window and handles each conversation live: qualifying interested contacts, booking callbacks, leaving a voicemail or SMS follow-up where there is no answer, and retrying missed contacts in later windows.

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Read your results

Every call is logged and scored, so you can watch reactivation working in near real time. Open analytics to track:
  • Reach: dialed, connected, and answer rate across the list.
  • Outcomes: qualified, callbacks booked, not interested, voicemail, and retries.
  • Conversation quality: per-call summaries, sentiment, and a quality score.
  • Cost: minutes used against your included allowance, then pay-as-you-go from a blended average of $0.05/min on top.
Drill into any single conversation in call logs for the transcript, the recording, and the exact next step the agent took. Callbacks the agent booked show up in callbacks, and new interested leads flow into your CRM as deals.

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Tips for a higher reactivation rate

Keep each campaign to a single clean segment with a shared reason for the call. Narrow, well-labelled segments (one offer, one audience) reactivate better and make the analytics far easier to read than one giant undifferentiated list.
The agent leaves a voicemail or sends an SMS follow-up where those tools are enabled, then retries the contact in a later calling window. Nobody is dropped after a single missed attempt.
Yes. Connect your calendar and turn on Create booking or Schedule callback, and interested contacts get a real slot while still on the call rather than a promise to follow up later. See agent tools.
The live programmatic surfaces are the MCP server and Custom HTTP Tools, so an AI agent or your backend can act on campaign results. A public REST API and TypeScript SDK are in private beta: contact support for early access.

Campaigns

Set up, schedule, and manage outbound campaigns.

Contacts

Import, segment, and manage the lists your campaigns call.

Analytics

Track reach, outcomes, and quality across every campaign.

Add-ons

Enable Outbound Campaigns and other add-ons for your plan.