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Overview

SmartAlex integrates with popular business tools to streamline your workflows. Connect your CRM, e-commerce platform, or custom applications.

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Available Integrations

Shopify

Sync customer data and trigger calls based on orders.

HubSpot

Two-way sync of contacts and call activities.

Salesforce

Enterprise CRM integration with full call logging.

API

Build custom integrations with our REST API.

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Shopify Integration

Connect SmartAlex to your Shopify store for automated customer outreach.

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Features

  • Order notifications - Call customers after purchase
  • Abandoned cart recovery - Reach out to incomplete checkouts
  • Customer sync - Import Shopify customers as contacts
  • Order data - Access order details during calls

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Setup

1

Install the App

Visit the Shopify App Store and install SmartAlex.
2

Authorize Access

Grant SmartAlex permission to access your store data.
3

Configure Triggers

Set up which events trigger calls:
  • New orders
  • Abandoned carts (after X hours)
  • Customer inquiries
4

Assign Agent

Select which AI agent handles Shopify calls.

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Order Information in Calls

Your agent can access order details during calls:
  • Order number
  • Items purchased
  • Order total
  • Shipping status
  • Customer name and email

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HubSpot Integration

Sync contacts and log call activities directly to HubSpot CRM.

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Features

  • Contact sync - Two-way sync of contacts
  • Call logging - Automatic call records in HubSpot
  • Deal updates - Update deals based on call outcomes
  • Timeline activities - Call summaries appear in contact timeline

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Setup

1

Connect HubSpot

Go to Settings → Integrations → HubSpot and click Connect.
2

Authorize

Log in to HubSpot and grant SmartAlex access.
3

Configure Sync

Choose sync settings:
  • Sync direction (one-way or two-way)
  • Field mappings
  • Sync frequency
4

Enable Call Logging

Turn on automatic call logging to create activities in HubSpot.

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Synced Data

SmartAlexHubSpot
Contact phonePhone
Contact emailEmail
First nameFirst name
Last nameLast name
CompanyCompany
Call recordCall activity
Call summaryActivity notes

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Salesforce Integration

Enterprise-grade integration with Salesforce CRM.

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Features

  • Lead & Contact sync - Sync with Salesforce records
  • Activity logging - Create Task records for calls
  • Custom objects - Map to custom Salesforce objects
  • Workflow triggers - Trigger Salesforce workflows from call events

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Setup

1

Connect Salesforce

Go to Settings → Integrations → Salesforce.
2

Authorize with OAuth

Log in to Salesforce and authorize the connection.
3

Map Objects

Configure which Salesforce objects to sync:
  • Leads
  • Contacts
  • Accounts
  • Custom objects
4

Configure Activity Logging

Set up how calls are logged:
  • Task type
  • Subject format
  • Field mappings

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Logged Call Data

Each call creates a Salesforce Task with:
  • Call direction (inbound/outbound)
  • Duration
  • Outcome/status
  • AI-generated summary
  • Recording link (if enabled)
  • Sentiment analysis

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Composio Connections

Connect to 200+ apps through Composio’s integration platform.

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Available Connections

  • Calendar apps - Google Calendar, Outlook, Calendly
  • Communication - Slack, Microsoft Teams, Discord
  • Project management - Asana, Trello, Monday.com
  • Email - Gmail, Outlook, SendGrid
  • And many more…

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How It Works

  1. Connect your Composio account
  2. Authorize the apps you want to connect
  3. Configure triggers and actions
  4. Your AI agent can now interact with connected apps

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Example Use Cases

TriggerAction
Call completedCreate Slack notification
Appointment scheduledAdd Google Calendar event
High-value lead identifiedCreate Asana task
Customer complaintSend email to support team

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API Integration

Build custom integrations using our REST API.

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What You Can Build

  • Custom CRM sync - Connect any CRM system
  • Webhook receivers - React to call events in real-time
  • Automated campaigns - Trigger campaigns from external systems
  • Data pipelines - Export call data to data warehouses

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Resources

API Reference

Full API documentation

Webhooks

Real-time event notifications

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Example: Sync Contacts from Your Database

// Sync contacts from your database to SmartAlex
const contacts = await getContactsFromYourDatabase();

for (const contact of contacts) {
  await fetch('https://api.getsmartalex.com/v1/contacts', {
    method: 'POST',
    headers: {
      'Authorization': 'Bearer YOUR_API_KEY',
      'Content-Type': 'application/json'
    },
    body: JSON.stringify({
      phone: contact.phone,
      first_name: contact.firstName,
      last_name: contact.lastName,
      email: contact.email,
      metadata: {
        external_id: contact.id
      }
    })
  });
}

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Example: React to Completed Calls

// Webhook handler for completed calls
app.post('/webhooks/smartalex', (req, res) => {
  const event = req.body;

  if (event.type === 'call.completed') {
    const call = event.data.call;

    // Update your CRM
    updateCrmRecord(call.contact_id, {
      lastCallDate: call.ended_at,
      lastCallOutcome: call.status,
      sentiment: call.sentiment
    });

    // Notify your team
    if (call.sentiment === 'negative') {
      sendSlackAlert(`Negative call with ${call.phone_number}`);
    }
  }

  res.status(200).send('OK');
});

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Request an Integration

Don’t see the integration you need? Let us know:

Request Integration

Tell us which tools you want to connect.