SmartAlex Documentation - AI Voice Assistant Platform

SmartAlex is built for AI-native builders, and that includes ChatGPT. Add the hosted SmartAlex connector and ChatGPT can operate a full voice AI platform in plain conversation: spin up a voice agent from a website URL, launch an outbound campaign, read call transcripts, and move a deal to closed_won, without you leaving the chat. The connection runs over the Model Context Protocol (MCP). One hosted endpoint, OAuth to approve, and ChatGPT gets a set of scoped tools it can act with, not just documentation to read. That is the difference between a chatbot that can describe your account and one that can run it.

Honest framing: SmartAlex is agent-native by design and our MCP server is live and listed in the ChatGPT and Claude connector directories. It works the same way from Cursor, VS Code, Windsurf, Claude Code, and Gemini CLI. This is not an exclusive or official partnership with OpenAI or any other client vendor. ChatGPT is simply one of the smoothest ways in.

What ChatGPT can do once connected

Connected, ChatGPT drives the whole platform through the SmartAlex MCP server: 28 tools (all prefixed smartalex_), split into 14 read, 14 write, and 3 destructive operations across eight domains.

Domain	What ChatGPT can do	Access
Voice agents	Build an agent from a website URL or a full spec, update, activate, delete	Read and write
Contacts	List, look up, create, update, tag and segment the CRM	Read and write
Campaigns	Create outbound campaigns, add contacts in batches, start calling, track progress	Read and write
Calls	Browse call history (direction, status, duration, sentiment, cost) and read full transcripts	Read only
Deals	List by stage, create with a value and linked contact, advance or delete	Read and write
Phone numbers	List active numbers, search available numbers by country, buy in E.164	Read and write
Webhooks	Subscribe an HTTPS endpoint to events, list with failure counts, remove	Read and write
Platform and widgets	Check health and usage stats, fetch ready-to-paste widget install code	Read only

The headline tool, smartalex_create_agent, takes a website URL, reads the business, generates an optimized prompt, and deploys a live voice agent in about 30 to 60 seconds. Underneath, SmartAlex runs a curated, high-accuracy speech, language, and voice stack, kept abstracted, so there is nothing to tune.

Before you connect

You need three things: a ChatGPT plan that supports custom connectors (with developer mode enabled where required), the Power Tools add-on ($29/month) on your SmartAlex workspace, which unlocks MCP access and the Developer Portal, and a super-admin role on that workspace to approve the connection. If you cannot see the connector option in ChatGPT, check the plan and developer mode. If OAuth approves but no tools appear, check the add-on and your role.

Connect ChatGPT to SmartAlex

The path is the hosted cloud endpoint over OAuth: no install, no key to paste, no config file. The endpoint is the same one every MCP client uses:

https://api.getsmartalex.com/functions/v1/mcp-server

Open connector settings in ChatGPT

Go to Settings, then Connectors (custom connectors). On plans that require it, turn on developer mode first. Choose Add or Create a custom connector.

Add SmartAlex

Paste the endpoint URL above and name it SmartAlex. Because we are listed in the ChatGPT connector directory, you may also be able to find SmartAlex by name instead of pasting the URL. Transport is HTTP Streamable, authentication is OAuth 2.0 (PKCE, S256).

Approve in your browser

ChatGPT opens the OAuth screen. Approve access, and the token binds to your active workspace. Nothing to copy back, and the connection stays scoped to that one workspace.

Ask it to do something

Start a chat and type a plain request such as “show me my SmartAlex agents”. ChatGPT selects the right tool and runs it against your workspace.

Example prompts

Real requests you can paste into ChatGPT once the connector is live:

Say this	What SmartAlex does
”Create a voice agent for this dental clinic from `brightsmiledental.com`, give it a warm first message, and assign a phone number.”	Reads the site, builds and deploys a live agent, buys and attaches a number
”Add these 40 leads to a new outbound campaign, set calling hours 9am to 5pm in `America/New_York`, then start it.”	Creates the campaign, batches in the contacts, and begins calling
”Show me last week’s calls with negative sentiment and pull the transcript for the longest one.”	Lists filtered call history, then reads the full transcript
”Move the Acme deal to `closed_won` and give me the widget install snippet for our site.”	Advances the pipeline stage and returns ready-to-paste embed code

The three destructive tools (smartalex_delete_agent, smartalex_delete_deal, smartalex_delete_webhook) carry a destructiveHint, so a request like “delete the old test agent” prompts a confirmation before it acts. Reads and writes are separable too: point a reporting-only chat at a read-scoped key and a write attempt returns a 403.

What about GPT Actions?

If you are building a custom GPT and reaching for GPT Actions to make a voice agent, here is the honest state of play. GPT Actions call an OpenAPI-described REST endpoint. Our public REST API and TypeScript SDK are in private beta (“coming soon”), so the Actions path is not the way in yet. The live, supported route today is the MCP connector above, which already exposes the full 28-tool operating surface to ChatGPT. When the REST API ships, a GPT Actions integration becomes possible too, and we will document it here.

Embed the result on your site

When an agent is ready, ask ChatGPT for the widget code (smartalex_get_widget_install_code) and drop it in. For a static site, paste this single tag just before the closing body tag:

<!-- SmartAlex Widget -->
<script
  src="https://api.getsmartalex.com/storage/v1/object/public/widget-assets/smartalex-widget.js"
  data-tenant-id="YOUR_TENANT_ID"
  async>
</script>

For a React or Next.js app, inject it from your root layout:

import { useEffect } from 'react';

export default function Layout({ children }) {
  useEffect(() => {
    const script = document.createElement('script');
    script.src = 'https://api.getsmartalex.com/storage/v1/object/public/widget-assets/smartalex-widget.js';
    script.setAttribute('data-tenant-id', 'YOUR_TENANT_ID');
    script.async = true;
    document.body.appendChild(script);
    return () => { document.body.removeChild(script); };
  }, []);
  return <>{children}</>;
}

The snippet is byte-identical for every widget style: the widget reads its published config (variant, colors, agent) from the server at load time, so you can restyle it in Widget Studio later without touching the site again. YOUR_TENANT_ID is shown in the widget code panel inside SmartAlex, or returned by smartalex_get_widget_install_code.

Live today, coming soon

Live now

The hosted MCP server (cloud OAuth) and Custom HTTP Tools are in production. These are the programmatic surfaces ChatGPT builds against today.

Coming soon

A public REST API and TypeScript SDK (which would unlock GPT Actions) are in private beta. Outbound webhook event delivery is also in private beta.

MCP getting started

Connect ChatGPT, Claude Code, Cursor, VS Code, or Gemini CLI in under two minutes.

What an AI agent can do

The full 28-tool operating surface, scopes, and per-workspace isolation model.

Build with Claude Code

The same MCP server, driven from the terminal.

Pricing and add-ons

Plans, included minutes, and the Power Tools add-on that unlocks MCP access.

​What ChatGPT can do once connected

​Before you connect

​Connect ChatGPT to SmartAlex

​Example prompts

​What about GPT Actions?

​Embed the result on your site

​Live today, coming soon

Live now

Coming soon

​Related

MCP getting started

What an AI agent can do

Build with Claude Code

Pricing and add-ons

What ChatGPT can do once connected

Before you connect

Connect ChatGPT to SmartAlex

Example prompts

What about GPT Actions?

Embed the result on your site

Live today, coming soon

Related